This year the World Cup takes place between 14th June to 15th July and in order to celebrate this plus its diverse multi cultural location Westfield Stratford City and Piggotts Flags and Branding Ltd have again worked for a 2nd year to bring you a flag display in “The Street”
The design was created bespoke for Westfield using the centre’s own infrastructure. The idea for the creation was a previous installation that Piggotts created and installed for Regent Street’s celebration of The Olympics back in 2012. Designed with installation in mind, as well as the visual impact of having 210 flags from various countries, the rigging consisted of over 2000 metres of cables split over 21 separate rows of 10 flags. These were mounted over 5 separate mounting points to ensure safe installation and each one of the rows contains 5 double-sided flags depicting that country’s national flag, measuring 2.4 metres by 1.2 metres
The installation itself took five nights to complete with our install team working hard to ensure that every care was taken for a safe installation as the centre is open to the public 24 hours a day; therefore it was paramount that this access was not restricted in any way. We installed the flags alphabetically for those countries who attended the World Athletic Championships and checked to ensure that care and attention was not only given to the design of the flags, checking pantone colour references and designs but that all care and respect was given to the hanging of each county’s flag so each country would be correctly represented.
Geoff Woodman, Managing Director of Piggotts Flags & Branding Ltd said “To have the opportunity to again work with Westfield on this large scale installation is indeed a privilege. The support from the site has been fantastic and I hope everyone enjoys the display for the next few months”